Speaker

Aida Al Busaidy is currently the Associate Vice President of Consumer Advocacy at Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of Dubai Department of Economy and Tourism, where she has served multiple roles and handled various tasks in the past decade. Her current focus is on spike campaigns, consumer advocacy as well as social and digital programming for DET. Aida has carved a path as one of the highest profile Emirati communicators for the past 2 decades covering a spectrum of communications roles from TV presenting, to international communications, digital ecosystems and most of all strategic planning to push messaging through key opinion leaders. She has held roles across semi-government, government and private sector managing a range of stakeholders, structuring teams and managing multi-million AED budgets across a plethora of programs that help drive awareness, change perceptions and ultimately drive conversion for the businesses. Some of her notable projects include working with the legendary Hans Zimmer (2022 – 2024), creating gamified programs linked to tourism and visitation across CIS and GCC regions, working directly with celebrities from Martin Lawrence, J Balvin, Mr Beast, Taraji P. Henson, Terrence J, Tom Felton to name a few, creating the school programme for Masdar – the energy company (2010 – 2013) amongst several others. Currently, she serves on multiple advisory boards and SME businesses to structure their communications and is heavily focused on social and online marketing with a targeted PR / Social & Digital Platforms and Consumer-to-Consumer approach. Aida has contributed as a Master of Ceremonies for over 15 years to various high-profile events as well as played an integral role in the TV and radio world locally. On a personal level - Aida is the co-founder of two start-ups, and has consistently contributed to several local magazines as a regular columnist, and is heavily active within the society serving the youth and women empowerment programmes, as well as an avid fitness lover and Padel Tennis player.